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About Me
I’m here because I understand consumer behavior.
Here's the story of the time a Chicago client had unsuccessfully been running Google Ads to bring in new customers. Their product was located inside a hospital so they assumed that if they targeted ads to people in that area, customers would be incited to purchase.
But who takes time out of their busy day to walk into a hospital because they saw an ad?
Through an audit of their current strategies, I discovered
- 95% of their clients were hospital staff or visitors - repeat customers.
The opportunity wasn’t in bringing in new foot traffic—it was in deepening connections with the people already there.
So we changed the strategy:
- Identified & engaged nurses, doctors, and students who were already purchasing the product.
- Dropped off product samples and started a cadence of personalized SMS strategies.
- Improved their signage, directing people to the product.
No ads. No extra spend. Just strategy.
Within weeks, sales jumped by 30%
If you need help figuring out the right strategy for your business, reach out.